Have you ever heard the term intrapreneur? According to the dictionary it is: a manager within a company who promotes innovative product development and marketing.
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There is nothing worse than knowing that you have screwed up—big time. That a major mistake happened on your watch and no matter how much you want to be able to “pass the blame,” you can’t.
It’s. Your. Fault.
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The first concept we teach our clients is learning to become the CMO (Chief Marketing Officer) of the Brand Called You. We show them why it is important to hop into the driver’s seat and take control of your personal brand.
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What I learned more than anything is that we must be crystal clear in how we want to be positioned or thought of in the marketplace, or else others will fill on the blanks for us. Don’t leave it to chance. People look at you from the outside and automatically begin to make their own interpretation of who you are and what you do. They can’t help it; it’s human nature.
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There is nothing worse than being surrounded by your crew and realize they have no idea what you do. Unfortunately, it happens ever day. In fact, if you really think about it, most people are surrounded by people who would probably have a hard time articulating who you are, what you do and what separates you from everyone else. Here’s why:
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Like it or not, you have a personal brand and it is either working for you and moving you closer to your goals or against you, always. For too long, Anna didn’t recognize that her reputation was developed by much more than how she handled her “job requirements,” and this oversight caused her to miss out on a lot.
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Decide How You Want to be Perceived: First things first. Get clear on what image you would like to convey? What three words communicate the “vibe” you want to project? Now consider if those three words align with your current persona?
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Too often, women who aren’t surrounded by supportive women or who have never experienced the power of having “ride or die,” chicks on speed-dial, willing to walk through the fire for them, don’t “get it.” They don’t understand the significance of having someone who can remind them who they are, when they find themselves both personally and professionally in less than desirable circumstances or someone who actively seeks out opportunities to connect them with the right people and sing their praises to anyone who will listen.
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When we began working together, I helped him recognize the immense value he brought to the organization and the value he brought to the table. So he started owning the fact that he has spearheaded Thought Leadership within the organization for over five years and never recognized it.
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The moment I saw her (let’s call her Patricia), I knew she was a woman who meant business. Everything about her exuded “woman of power.” Her style was effortless. Her make-up, flawless. Her steely eyed stare in the camera dared you to cross or challenge her. She embodied next level.
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Stop investing all of your time, resources and money on everyone else’s brand. The most important brand in the world is your own…invest there!
You are the CMO (Chief Marketing Officer) of your professional career. Own it—and act like it. When was the last time you took an honest assessment of where you are and where you want to be? When was the last time you updated your material?
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I want you to consider what would happen if I put a recorder in your mind and listened to what you said to yourself day in and day out. What would I hear? Do you have a lot of negative self-talk, disempowering language? Low-vibrational chit-chat?
One of the biggest competitive advantages you will ever have is being able to look around your industry and identify the gaps? What issues aren’t being addressed? What practices can be improved upon? Where can you add extra value, broaden the conversation or show that maybe the "old way of doing things," is no longer the best way?
I have dealt with SELF-WORTH issues my entire career. And most of my life, I had no idea. I’ve always been confident, self-assured and out-spoken. What I didn’t recognize is that those characteristics have absolutely nothing to do with how one feels about themselves and what they are willing to accept.
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Your extensive knowledge, skill and expertise can be manifested in many ways, outside of a 9 to 5, no matter what you do. Once you change the way you view it and set the intention to monetize your expertise.
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